Helping Utah small businesses build confidence and consistency on social media
without burnout, confusion, or constant posting.
It’s time to simplify your strategy and show up online with ease and clarity.
Upcoming Events
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Wednesday, August 26th | 11 AM MST
A free virtual workshop on content that actually converts. Posting consistently doesn’t guarantee results. If your content is getting likes but not leads, this workshop is for you.Sell Smarter, Not Harder is a free virtual workshop designed to help business owners understand how to create content that supports sales without feeling pushy, awkward, or sales-obsessed.
This workshop focuses on clarity, positioning, and intention — not complicated funnels or constant promotion.
In this workshop, you’ll learn how to:
Understand why some content converts and some doesn’t
Position your services clearly without overselling
Create content that builds trust before asking for action
Shift from “posting for visibility” to posting with purpose
Make your offers easier for your audience to say yes to
You’ll walk away with:
A clearer understanding of how content supports sales
Simple ways to talk about your services confidently
A mindset shift around selling on social media
Actionable ideas you can apply immediately
This workshop is ideal for:
Service-based and Product-based business owners
Creatives and consultants
Anyone who wants content to feel more effective, not exhausting
Sell Smarter, Not Harder is about working with your audience, not against them, and letting your content do the heavy lifting.
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Wednesday, October 28th | 11 AM MST
A free virtual workshop for business owners who qant clarity, not more noise. If social media feels overwhelming, inconsistent, or constantly pushed to the bottom of your to-do list, this workshop is for you.
From Chaos to Content is a virtual workshop designed to help business owners move from scattered ideas and last-minute posting to a clear, repeatable content strategy that actually fits their schedule.
This isn’t about trends, pressure, or posting every day. It’s about building a system that works for your business, your voice, and your capacity.
In this workshop, you’ll learn how to:
Clarify your brand voice so content feels natural, not forced
Identify content pillars that align with your business goals
Turn ideas into structured, repeatable content
Create a realistic plan you can actually stick to
Use tools (including AI) to save time without losing authenticity
You’ll leave with:
A clear content framework
A better understanding of what to post and why
Practical tools you can use immediately
Confidence in your ability to show up consistently
This workshop is ideal for:
Service-based and product-based business owners
Creatives and entrepreneurs
Anyone tired of winging their content
From Chaos to Content is about replacing overwhelm with clarity and helping you create content with intention, not stress.
Hi, I’m Paulina.
FOUNDER AND HEAD OF CREATIVE CHAOS at INDRIX CREATIVE CO.
(a Utah-based social media marketing agency helping brands show up with confidence online.)
I’m not your “here’s the formula to go viral” kind of marketer; that approach is all noise and no strategy.
And I’m definitely not here to hand you a one-size-fits-all social plan or tell you who to be online.
I’m your let’s find your rhythm kind of strategist, helping you show up as yourself: strategically, confidently, and with content that feels natural, not forced.
Because your voice is the magic. I just help you shape it, share it, and make sure the right people hear it. Social media shouldn’t make you feel smaller. It should amplify your voice.
Our Services
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CURRENT AND PAST BRANDS
Tired of creating freebies no one downloads? This 5-step worksheet walks you through how to brainstorm, design, and deliver a freebie your audience actually wants — one that builds your email list and leads straight to your paid offer.
Inside, you’ll define your audience’s pain points, map out a quick-win solution, craft a scroll-stopping title, and design your freebie so it feels on-brand and high-value. Each section includes guided prompts and fill-in-the-blank exercises to help you generate ideas as you go — no overthinking, no guessing.
Whether you’re a service provider, content creator, or small business owner, this worksheet helps you turn your expertise into a lead magnet that gets clicks, saves, and subscribers.
What’s inside:
Step-by-step worksheet to plan your freebie from concept to completion
Fillable exercises to brainstorm your idea, audience, and offer alignment
Naming and design prompts to help your freebie stand out visually
Optional “test before you build” strategy to validate your idea before launch
A mini checklist to promote your freebie effectively
Perfect for creators and small business owners ready to grow their email list, strengthen their brand authority, and attract leads who are ready to buy.